About

PJ Macklin
Bio

Over my 18 years in design, I've spent time across agency, product, and innovation. I've always been drawn to creating experiences that are simple and intuitive, strong and clear storytelling, and a desire to understand the 'why' behind decisions we make.

I view my generalist background as a strength — I oscillate between high level strategy and detailed execution. I'm happiest and do my best work when I'm able to do all of that at once.

I'm a musician, aspiring polyglot, and drawing and 2D animation hobbyist. I tend to go pretty deep into rabbit holes.

I live in Chicago, IL with my wife, two sons, and greyhound.

History
  • Salesforce Ignite Innovation Senior Director,
    Design, Prototyping & Research
    2022 — 2024
    Innovation Director,
    Creative Technology
    2019 — 2022
    Design Lead, Innovation 2016 — 2019

  • Soundslice Cofounder/Designer 2012 — 2018

  • gravitytank Interaction Design Lead 2013 — 2016

  • EveryBlock Product Designer 2012 — 2013

  • Siren Interactive Art Director Designer / Developer 2007 — 2012

Client List

I've had the pleasure of working on many interesting projects with many interesting people as an innovation consultant. Each one has taught me something new.

  • 21st Century Fox
  • Bill & Melinda Gates Foundation
  • BMW
  • The City of Detroit
  • Cummins
  • CVS
  • Disney
  • Fidelity
  • Frito-Lay
  • Ford
  • ebay
  • Google
  • Helix
  • Hertz
  • Hewlett Packard Enterprise
  • IBM
  • IHG
  • IKEA
  • IPG
  • NBC Universal
  • Salesforce
  • Samsung
  • Thirst: Global Water Awareness
  • Under Armour
  • United Way
  • Verizon
  • Walmart
  • Warner Music Group
  • WestJet
Teaching & Community
  • The Starter League, HTML/CSS Instructor 2014 — 2015
  • AIGA Chicago Interaction Chair 2016 — 2019
  • Chicago Booth School of Business, Innovation & Prototyping Methods 2017 — 2018
  • Perkins School for the Blind Hackathon, Mentor & Judge 2017
  • WestJet Hackathon in the Hangar, 1st place 2018
Colophon

I hand coded this website. It was built using Eleventy, generated and served via Netlify synced with GitHub. Fonts are Tiempos Headline and So¨hne by Klim Typefoundry. The illustration on the homepage was drawn by me using Photoshop, with brushes from Dylan Choonachat.