IPG

Project Description

IPG is a house of brands, including ad agencies and design firms like McCann, FCB, R/GA, and Huge. With the advent of AI, their competitors began partnering with tech companies to productize offerings and adapt to new ways of working, and they were looking for their own strategic partnership.

I led a team tasked with identifying how IPG could not only leverage Salesforce to operate more effectively across brands, but also to identify a potential joint go-to-market strategy.

After holding workshops and conducting interviews with IPG's leadership, we aligned on key opportunities to coordinate talent and assets cross brands, and offer more holistic solutions to their customers.

I leveraged new features from Salesforce's product suite like Slack, Tableau, and Sales Cloud to suggest new use cases, and worked with product teams to integate features into the roadmap.